Focusing on Sales Success and Winning the Mid-Year Journey – Yuhe Electric Power's 2025 Sales Department Mid-Year Meeting Successfully Held, Ushering in a New Chapter in the New Journey.

Strategic Leadership: Breaking Through with Transformation, Starting with Pragmatic Action

At the beginning of the meeting, General Manager Ren Shuairan delivered an important speech, setting the direction for the company's development from a holistic perspective. He gave a comprehensive report on the completion of the operating targets for the first half of 2025 and deeply analyzed the necessity of strategic transformation for enterprises under industry changes: "The power industry is ushering in a triple opportunity of new energy revolution, intelligent upgrading and global expansion. Only by taking the initiative to transform can we seize the initiative in fierce competition."

At the meeting, the general manager officially announced Mr. Lu Wei's appointment as Marketing Director and put forward clear work requirements: "Sales is the driving force of the company. We need to use a more open vision and more professional capabilities to drive the linkage of resources across the company and achieve market breakthroughs." This appointment not only recognizes Director Lu Wei's professional capabilities, but also demonstrates the company's determination to cultivate the market and achieve breakthroughs.

In addition, the meeting commended outstanding sales representatives who performed exceptionally well in the first half of the year, using the power of role models to inspire the morale of all employees and convey the enterprising spirit of "judging heroes by their performance and creating the future through hard work".

Strategic Deployment: Breaking Through New Market Challenges with Precise Strategies

As the newly appointed Marketing Director, Lu Wei delivered a keynote report at the conference, outlining in-depth plans around the theme of "Breaking Through the Dilemma and Planning for a New Chapter." He analyzed the current market opportunities and challenges in light of the power industry's development trends: the construction of new energy bases, the upgrading of ultra-high voltage power transmission lines, and the expansion of overseas markets constitute the three major growth drivers, but competition in the traditional market and the resulting homogeneity are also intensifying.

Regarding the work for the second half of the year, Lu Wei proposed a "three-dimensional attack" strategy:

Market perspective : With Chongqing, Chengdu and Wuhan as the core, radiating to the surrounding areas, focusing on breakthroughs with the two power grids, central and state-owned enterprises and new energy end customers, and striving to add 5 new large state-owned high-quality customers within the year;

Team Dimension: Strengthen sales staff skills training, enhance team combat effectiveness through the "mentoring and cross-learning" model, and simultaneously introduce 4 reserve talents to optimize team structure;

Channel Dimension: Intensify efforts to penetrate the State Grid market, simultaneously launch overseas market research, and leverage industry export advantages to develop international business.

"Sales is not a solitary battle; it requires the concerted efforts of the entire company," Lu Wei emphasized. Each department has developed targeted sales support plans, forming a united force to "empower sales with everyone."

During the meeting, the company also presented its new factory's planning and design scheme. According to Mr. Xu, the project manager, the new factory will focus on three core aspects: "intelligentization, diversification, and scale"—enhancing production efficiency with highly efficient and intelligent equipment, expanding diversified production lines, and achieving a leap in production capacity through a large-scale factory. This will not only meet the capacity upgrade needs of existing product lines but also broaden the company's layout in the power equipment field, providing solid hardware support for the company to break through scale bottlenecks and seize the high-end market.

From blueprints to reality, the completion of the new factory will be a milestone in Yuhe Electric Power's "second entrepreneurial undertaking"—it is not only an expansion of production space, but also a carrier of technological innovation and a backing for market expansion, marking a key step for the company toward its goal of "lighting up the world with electricity".

Conclusion: Let us unite our efforts and embark on a new journey.

This mid-year meeting is not only a review of the past journey, but also a pledge to embark on a new path. From strategic transformation to market breakthroughs, from team empowerment to hardware upgrades, Yuhe Electric Power is forging ahead in the wave of industry change with a clear path and unwavering determination.

At the end of the meeting, the chairman, emphasizing the concepts of "sales as the driving force" and "sales by all," conveyed core strategic guidance: empowering sales with full authority and responsibility, and breaking down business barriers comprehensively through collaboration in technology, capital, human resources, and policies; calling for a reshaping of the collaborative ecosystem through "marketing by all," with technology, production, and other aspects deeply serving sales, interpreting the logic that "serving sales is serving survival." This clarified the direction for all employees—to proactively adopt a spirit of enterprise, unite their efforts, and drive the company forward.

The future is here. Yuhe Electric Power will adhere to the core values of "Unwavering Commitment, Harmonious Coexistence, Superior Quality, Illuminating the World" and work hand in hand with partners to take sales as the lead, seize the opportunities of the new factory to expand space, and forge ahead at full speed in the fields of power survey and design, equipment and engineering, writing a more brilliant chapter of development!